London Cocktail Week


There are many events that claim to be the world’s premier cocktail festival and London Cocktail Week has a genuine claim to the title.  Now in its third year the festival most resembles that other great contender, New Orleans’ Tales of the Cocktail.  Neither are limited to a singlevenue, instead they are anchored in a city district but then spread out across bars, tasting rooms, clubs and restaurants and include seminars, dinners and lavish entertainment.

P1100648HDCLondon Cocktail Week 2013 is based in Covent Garden and is already well underway as we post, 7 to 13 October.  Seven Dials is the hub of activity but cocktail tours taking in over 150 bars stretches the festival footprint to Islington, Shoreditch, Fitzrovia, Soho, Mayfair, Chelsea, Bermondsey and Shoreditch.  £10 wristbands entitle the wearer to £4 cocktails at bars taking part in the festivities and they can be collected from points in Covent Garden and Shoreditch.

IMG_0145HDCIn what is the greatest celebration of cocktails in the UK, there are daily cocktail tours and a myriad of different events running each day.  Giffard hosted an opening night party that saw over 200 people gather in Covent Garden to enjoy a collection of historic Menthe Pastille advertisements, many of which have not been seen in over a century and had never been gathered together in a collection before.  Naturally, the four cocktails on offer were all Menthe Pastille based.  The classic White Lady, was accompanied by a Botanical Explosion, a Stinger and a deliciously warming 1885.

The 1885

25ml Blackwells dark rum
25ml Menthe Pastille
25ml Mozart dark chocolate liqueur

The Spirit of Art by Giffard is on display in the Central Avenue of the Covent Garden Market Building until 18 October and is a worthy inclusion on any bar tour criss-crossing Covent Garden.

1929 Two Ladies by  Cappiello 1903 Ogé le tribunal de la Haye 1934 d'après by Misti 1931 robe rose2

About Giffard Liqueurs & Syrups

Giffard is a family owned liqueurs and syrups company based in Angers, Val de Loire, France. Our founder, Emile Giffard, was a dispensing pharmacist who combined his professional skills with Gallic gourmet curiosity and in 1885 invented a pure, clear and refined white mint liqueur called Menthe Pastille. Four generations later, Giffard remains committed to quality, natural produce in all our liqueurs and syrups because we believe that flavour is always the best ingredient. Please drink responsibly.
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