“London’s shockwave of creative energy overwhelms and redefines you”.

Jay Doy at Zilouf's, London

Jay Doy at Zilouf’s, London

At 16 years old the image of a reclining lady started to emerge on Jay Doy’s forearm and a tattoo grand plan started to take shape in his mind. “I’ve now got cat like images of David Bowie, Bryan Ferry, Adam Ant, Boy George and John Lennon”, he beamed. “I’m a great fan of the water colour style and I’m pleased that it’s becoming a growing trend”.

Jay only recently moved to London from his native Southampton. “The first thing that hits you is the sheer scale of things in London. Everything is bigger, faster, more intense”, he says. “London’s shockwave of creative energy overwhelms and redefines you. It’s inspiring”!

Talking of his past, Jay said “I originally trained as a chef but being locked away in the kitchen meant I didn’t get to meet people and I really missed that so, I switched into cocktail making as a more out front, creative role and I love it”. Jay has successfully started to compete in cocktail competitions and is currently working at the famous Library in Islington. “Consistent high quality ingredients with strong reliable favours are crucial to a great cocktail. Fresh natural ingredients are where the flavour is and for me, that’s where success is too”, his finger tapping out the key points as he talks. “My cocktail of the year is Edame’s Last Word”.

Edame’s Last Word
20ml Gin
20ml Chartreuse
20ml fresh lime juice
15ml Giffard Lichi Li
5ml Giffard Maraschino Liqueur
Edamame beans

About Giffard Liqueurs & Syrups

Giffard is a family owned liqueurs and syrups company based in Angers, Val de Loire, France. Our founder, Emile Giffard, was a dispensing pharmacist who combined his professional skills with Gallic gourmet curiosity and in 1885 invented a pure, clear and refined white mint liqueur called Menthe Pastille. Four generations later, Giffard remains committed to quality, natural produce in all our liqueurs and syrups because we believe that flavour is always the best ingredient. Please drink responsibly.
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